The 52 best early Black Friday Amazon deals 2023

• Current price: $199
• Original price: $279

ZDNET’s pick for best true wireless earbuds, the Bose QuietComfort II’s offer 6 hours of pristine listening. Bose’s top of the line Acoustic Noise Cancelling  (ANC) technology provides true quiet within this pair of wireless earbuds. Using hidden microphones in the earbuds, they monitor external sound and emit an anti-sound wave to cancel out any noise other than whatever you’re listening to. And when you want to tune back into your surroundings, an Aware Mode feature allows you to hear your music and surroundings at a lower level simultaneously.  

Also: The best earbuds of 2023

• Current price: $249
• Original price: $329

Apple’s tried-and-true tablet, the base model iPad, is ZDNET’s overall pick for best cheap tablet. 

Not only does the standard price tag cover the same features you’d expect from Apple’s other tablets, like iPadOS updates for years and access to the App Store — you also don’t have to pay a premium as you do for the more expensive Pro and Air models.

Review: Apple iPad (2021) review: If it’s not broke, don’t fix it

The 9th-generation iPad was announced in the fall of 2021, and it includes an A13 Bionic processor plus more storage options. While the 10th-generation iPad was announced in 2022, ZDNET editor June Wan said the 2021 version is still a good buy — plus it’s $120 cheaper (and even more so ahead of the holiday). 

Also: The best cheap tablets

• Current price: $500
• Original price: $700

ZDNET Reviews Editor June Wan says Motorola’s Razr is “a big deal.” The Razr is a pocket-friendly Android with dual-displays, a Snapdragon 7 Gen 1 processor, a 4,200mAh battery, and more. Just one step down from the Razr Plus, this base model packs quality and design all for under $700 — and for even less ahead of the holiday season. 

Also: The Motorola $499 foldable phone deal is the Black Friday doorbuster I’ve been waiting for

• Current price: $30
• Original price: $50

The Amazon Fire TV Stick 4K is a streaming device that transforms your TV into a smart one by letting you access your favorite TV shows and movies from top services like Netflix, Hulu, HBO Max, Disney+, and Amazon Prime in one place on a crisp, easy-to-navigate platform. Enjoy a vibrant, 4K cinematic experience in your own living room with this stick that supports Dolby Vision and Dolby Atmos audio. 

Also: Amazon Fire TV Stick Comparison

• Current price: $50
• Original price: $70

If you’re looking for a practical gift for yourself or a loved one, look no further with this Anker battery pack. This Anker 622 battery pack is not only foldable, but is also MagSafe and powerful. 

With a single magnetic click, this battery pack can be stored in your pocket, or propped up using its sturdy magnet to create a stand. Additionally, you don’t have to worry about charging your phone and your battery pack separately, as you can charge both simultaneously when the pack is connected to a power source. 

Review: This Anker MagSafe charger offers something Apple’s doesn’t

• Current price: $120 
• Original price: $200

For bigger kids (ages 6-12), there is Amazon’s new Fire HD 10 Kids Pro tablet. New to this generation is 25% faster speeds, higher quality 5 megapixel cameras, and 13 hours of battery life instead of 12 hours. 

Thanks to the 10.1-inch display, you’ll get a larger screen without adding much to the overall cost, and the resolution is better than previous generations with a 1080p Full HD brighter display. It comes with a protective case, a two-year worry-free guarantee, and a year subscription to Amazon Kids+. 

Also: The best tablets for kids

• Current price: $400
• Original price: $570

ZDNET reviewers can attest from personal experience: Dyson cordless stick vacuums are worth the splurge. And at $170 off, it’s a great time to buy one for your home or as a gift. The Dyson V11 Plus features an LCD screen that lets you toggle between three cleaning modes, and lets you know the remaining run time and maintenance alerts. You can use it on all floor types, and can convert it to a handheld vacuum for cleaning cars, stains, and furniture. 

• Current price: $3,399
• Original price: $4,999

ZDNET’s best overall solar generator offers a 4085.6Wh capacity and can power heavy-duty devices up to 3000W. Operating at just 30dB, this power station barely makes noise and fully charges in two hours with 6*SolarSaga 200W solar panels or by connecting it to a wall outlet. The advanced cooling system makes it high-temperature, shock, and fire-resistant.

Also: Everything you need to prep for a hurricane

• Current price: $460
• Original price: $500 

This Kindle model combines writing and reading capabilities. You can annotate your favorite novels, take notes during class, or brush up on your drawing skills with the Kindle Scribe Essentials Bundle. The Kindle Scribe Essentials Bundle comes with a basic pen for drawing, a fabric folio cover with magnetic attachment, and a power adapter.

Also: The best early Black Friday Kindle deals

• Current price: $190
• Original price: $250

Grab Apple’s latest Pro earbud model with updated USB-C charging capabilities to pair with the new iPhone 15, or any Apple device. ZDNET expert headphone reviewer Jada Jones says the AirPods Pro are perfect for Apple users looking for standard audio mode, as well as added features. 

“Apple’s Transparency Mode and Active Noise Cancelation are arguably the best in the game. Transparency Mode is a must-have for commuters and people who want to hear their surroundings without pausing the music, while noise canceling is great for people who want to stay in their own world,” Jones says of the AirPods Pro (2nd Gen). 

Also: AirPods Pro 2 vs. Bose QuietComfort Buds 2

• Current price: $200
• Original price: $350

Arlo’s three piece camera set allows you to setup your home security on the right foot by covering every angle. With 1080p recording capabilities, night vision, two-way audio, a wide, 130-degree viewing angle, and a 100% wireless design, this weather-resistant camera is a great option for a baby monitor, nanny cam, or pet camera. 

Also: The best early Black Friday security camera deals

• Current price: $299
• Original price: $399 

Though not the most up-to-date model, the Series 8 still offers great value. Like its predecessor, the Series 8 model comes in 41mm and 45mm. Its also IPX 6 water and dust resistant, contains 32 GB of storage, and offers several detailed sensors, including GPS, altimeter, blood oxygen, optical heart sensor, accelerometer, gyroscope, ambient light sensor, body temperature sensor, and high-G accelerometer. If you’re okay with not having the newest model, the Series 8 makes a great purchase while discounted even further this holiday season. 

Also: Apple Watch Series 9 vs. Series 8

• Current Price: $148
• Original Price: $200

The Sony Linkbuds S offer a compact wireless earbud option for those who aren’t interested in spending hefty price tags on more expensive options. With an either bigger discount right now, you can snag these earbuds which offer 6 hours of use, a comfortable and secure fit, noise-cancelling capabilities, and are made of recycled plastic. 

Review: Sony Linkbuds S

Black Friday, the holiday shopping palooza of the year, falls on the same day every year — the Friday following Thanksgiving, which is always the fourth Thursday in November. This year Black Friday falls on Nov. 24, one day after Thanksgiving on Nov. 23, 2023. 

Amazon’s Black Friday and holiday deals will begin Nov. 17 and will end on Nov. 27, running concurrently through the Cyber Week sales from Nov. 24-27. Cyber Monday falls on Nov. 27 this year, wrapping up the traditional Cyber Week sales ahead of December, though deals will likely linger at large retailers such as Walmart, Amazon, Best Buy, Costco and more. 

ZDNET will be tracking down the best deals across a slue of popular and sought-after categories until the end of the holiday shopping season. Be sure to check back frequently while you shop this season to snag the best savings (we mean it, our lists are updated multiple times per week). 

ZDNET only writes about deals we want to buy — devices and products we desire, need, or would recommend. Our experts looked for deals that were at least 20% off (or are hardly ever on sale), using established price comparison tools and trackers to determine whether the deal is actually on sale and how frequently it drops. 

We also looked over customer reviews to find out what matters to real people who already own and use the deals we’re recommending. Our recommendations may also be based on our own testing — in addition to extensive research and comparison shopping. The goal is to deliver the most accurate advice to help you shop smarter. 

Amazon offers a slew of different deals ahead, during, and after the holiday season, and as its such a large retailer, it would be hard not to find the perfect gift for everyone on your list. This year the retail giant promises some of the lowest prices of the year so far on select products from popular brands like YETI, Peloton, LEGO, and Lancôme.

From Nov. 17-27, Amazon will offer deep discounts across categories including electronics, toys, home, fashion, beauty, and Amazon devices. Some of our favorite deals include several of ZDNET’s best overall picks for robot vacuums, including the Roomba s9+, ZDNET’s best Fitbit for style, the Fitbit Luxe, and ZDNET’s pick for best overall noise-canceling earbuds, the Bose QuietComfort II earbuds, and their fellow competitor, the Apple Airpods Pro (2nd Gen). 

While discounts offered during the holiday season and Prime Day often reflect similar savings, you may find that specific products or categories see more or less savings depending on the time of year. The larger upside to shopping early Black Friday deals and beyond into Cyber Week is that the holiday season is a multi-retailer event. Amazon’s top competitors, such as Target, Walmart, Best Buy, and more are all capitalizing on the holiday economy and try to outdo each other by offering the best deals. The good news for you? More deals at more retailers, so be sure to shop around for the best price before hitting purchase.

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